The HuCow Fetish, Explained: The Sexual Appeal Of Humans Dressed As Cows

THE WOMAN IN the Pornhub video is in a barn, wearing a cow-print bikini, a cowbell, and a headband with cow ears and horns. The “farmer” walks in and begins squeezing her massive breasts. “Good girl,” he says. “So much milk.” He asks her to get on all fours, praising her for being a “good and breed-able cow.” The video ends with him finishing inside of her.

There’s a name for this particular fetish: HuCow (a portmanteau of “human” and “cow”). And even though it seems super specific, it’s likely more popular than you think. While there’s no concrete data on how many people partake in HuCow play, there are thousands of HuCow videos on Pornhub and other websites for viewers of all different sexual orientations, including partnered and solo HuCow porn and even animated Hucow porn. Beyond porn, the Hucow subreddit (NSFW), created in 2src11, currently has 187,srcsrcsrc members.

Inside The Appeal Of The HuCow Fetish

While seemingly niche, the HuCow fetish incorporates various kinks and sexual dynamics, which explains why so many folks are into watching and partaking in it. Queer men, in particular, might be especially drawn to HuCow play, according to Justin Lehmiller, PhD, a research fellow at the Kinsey Institute and member of the Men’s Health advisory board. “In my research, I find that gay and bisexual men have higher rates of fantasies about physical transformation in general than their cisgender/heterosexual counterparts,” he says.

Sexual minority men also tend to be kinkier in general than heterosexual guys, and since HuCow fantasies often center on BDSM and fetishization, “it’s not surprising that a population that leans kinkier might be into this,” Lehmiller adds.

But that’s not the only reason people are drawn to HuCow—ahead, sex experts break down all the different ways this fetish might appeal to folks:

Objectification

Consensual objectification has to be one of the largest, if not the largest, appeal of watching or engaging in HuCow play. When you’re the HuCow, you are not a complex human being; you’re just an animal whose job is to serve a singular purpose: pleasure your partner. You pleasure them by having sex with them but also by allowing them to “use” your body and breasts.

It can be fun and even therapeutic to be a HuCow because “you get to escape from yourself as a human being and slip into this particular role as a milk provider, not a person,” says Gigi Engle, certified psychosexual therapist and author of All The F*cking Mistakes: a guide to sex, love, and life. Any form of escapism can help relieve stress—essential to enjoying any erotic experience—and HuCow is just one route to relaxation, and, consequently, sexual fulfillment.

Dominance/Submission

There’s an inherent power dynamic to partnered HuCow play, where one person is the cow, and the other is the handler. Submissives may enjoy being a HuCow because they can willingly give up control of their body as they take on the role of a service animal. “You’re inherently submissive as a HuCow, unlike in other forms of lactation fetish, wherein a Dom ‘forces’ the sub to suck on their nipples, milk their penis, etc.,” Engle says. “It’s a chance to give up control, give yourself over, and fulfill a specific need without having to overthink.”

If you are the dominant partner, you get to have power over the HuCow. You can command them to pleasure you sexually as you see fit.

The BDSM elements and fetishization aspects are part of what Beefboi (NSFW), an adult film star who creates HuCow content, enjoys about being a HuCow. “I love being called a ‘good cow,’ and the idea of me being milked and feeding the tops that use my tits,” Beefboi says. He also likes being treated as a “breeding cow,” an object to and for the “bull,” the virile dominant breeder.

Animal Role Play/ Pet Play

There’s actually a large community of people who enjoy animal role play or “pet play,” wherein one person, the “pet,” dresses up as a dog, cat, or another household animal, and the “handler” is their owner. Puppy play, in particular, is wildly popular in the queer male community.

Despite there being elements of dominance and submission with pet play, there’s also a level of care and affection. After all, people adore their pets, treating them with love and showering them with attention.

While humans’ relationships with cows are slightly different than that with household pets, there’s still the appeal for HuCows of “having a purpose, like being milked,” Engle says. And similar to other forms of animal role play or pet play, there’s something rewarding about doing your job well and being a “good girl” for your owner.

Large Breasts

If you’re a “boob guy,” well, HuCow porn just might be for you. In HuCow porn, the women have huge breasts, and there’s often erotic discussion of the breasts—talking about how big, heavy, and full they are. There’s an element of body worship, too: The handler will often praise the HuCow’s breasts for being so big and magnificent.

There can also be an element of breast and nipple torture. Some HuCow videos involve milking the HuCow using lactation and milking machines.

Lactation

One of the largest sexual draws of the HuCow fetish is lactation, the so-called “milking.” There is something erotic and intense about lactation—“of providing sustenance to another person, feeding them with your body,” Engle says.

For his book, Tell Me What You Want, Lehmiller surveyed 4,175 Americans aged 18-87 about their sexual fantasies and found out exactly which kinks people are dreaming about the most. Bodily fluids were one of the most popular fantasies, and specifically, he found that 31 percent of men and 14 percent of women had fantasies involving breast milk.

Forced Feminization And Sissification

In gay HuCow porn, very masculine men dress up in female cow apparel and are often forced to lactate. “Playing with feminine and masculine energies and/or gender roles brings its own erotic charge,” says Celina Criss, a certified sex coach with a PhD in Human Sexuality based in Munich, Germany. So, the sexual appeal could be about power and control in which the Dominant, or “handler/farmer” in this scenario, de-masculinizes a human male and requires them to behave as a female cow.

A Big Pec fetish

Some guys are into big breasts; others are into big pecs. Filming HuCow content was a way for Beefboi to embrace his large pecs. “I used to be embarrassed by how big my pecs were and shaped, but being a HuCow has helped me accept my body,” he says, adding that he loves being desired for a part of him that he initially thought was undesirable.

Breeding Kink

There’s undoubtedly a breeding/insemination element that guys find arousing, regardless of sexual orientation.“‘Breeding’ is a term that men who have sex with men often use to reference bareback sex already, and it just so happens to fit with this scenario,” Lehmiller says. So if you have a breeding kink or cum fetish, which many gay men do, it can be very arousing to dress up as a cow and get “bred.”

HuBulls

A close cousin of HuCow porn is HuBull porn, which flips the script on which parties are dominant and submissive. HuBulls are typically muscular, traditionally masculine men with large penises. HuBulls’ large penises are “milked,” meaning they are forced to ejaculate. Often, this is done using some form of masturbation device. “If we consider the hyper-masculinity of a male as a HuBull, there is an emphasis on the strength, virility, and possibly aggression that can be expressed,” Criss says. HuBulls may ejaculate into a HuCow, or they may need to “unload” and “release.” So, it may become the HuCow’s job to satisfy the HuBull. “The HuBull may be studded and used to breed HuCows, perhaps multiple times,” Criss adds.

Ultimately, there are “countless reasons” why someone of any gender or sexual orientation may be aroused by HuCow porn, says Engle, because “the scene can take many forms.” Even if this fetish doesn’t tickle your fancy, it’s important to remember the golden rule: YKINMKBYKIOK, which, ICYDK, means “Your Kink Is Not My Kink But Your Kink Is OK.” All consensual kink and fetish acts are just different ways to build intimacy and experience sexual satisfaction, so there’s no need to judge someone else’s turn-on.

And who knows? The next time you’re scrolling through PornHub and stumble on a HuCow scene, you may be udderly into it.