Merck unveils new cyber-physical trust platform at CES 2025

M-Trust set to improve product safety and counterfeiting solutions

Merck has launched the beta version of M-Trust, a pioneering cyber-physical trust platform, at CES 2025 to tackle product safety, traceability, and counterfeiting issues.

The M-Trust platform provides enhanced product quality and authenticity assurances by creating digital twins and linking the physical and digital worlds.

Laura Matz, Chief Science & Technology Officer of Merck, explained, “As expectations for product quality control rise, companies must ensure safety and transparency in their industrial value chains while complying with ever-tightening regulations. Until now, they may have struggled to fully digitalise assurance processes because machines did not meet human standards.

“M-Trust is a first-to-market, cyber-physical trust platform that enhances product traceability and authenticity by digitally empowering human capabilities in quality control processes,” she added.

The platform uses advanced Web 3.0 technology and supports the creation of digital twins to improve product security and quality control processes.

It allows customers to link physical products to their digital identities using crypto anchor technologies, enhancing traceability throughout the supply chain.

M-Trust also enables businesses to build digital systems that translate human capabilities in quality control into efficient machine-to-machine interactions.

It integrates product authenticity into systems, with potential for smart contracts that verify data and automate agreements.

Built on multi-patented technology, M-Trust includes software that can be integrated into existing workflows, adaptable crypto anchors, and corresponding reader hardware.

It is designed to adapt to evolving technologies and regulatory requirements, such as the EU Digital Product Passport.

Laura Matz added, “Designed for businesses that want to remain competitive in today’s connected world, this innovative technology is also poised to enable the novel business models of tomorrow.”